Product: Samsung Chef Collection food/cooking application
Goals: Create, develop and launch food and cooking application as marketing platform for Chef Collection line of appliances.
Tactics: App delivered content bi-weekly; featuring brilliant photography, inspired recipes and entertaining instructional videos provided by some of the finest food publications and chefs in the world. In addition, it provided information to prospective customers about Samsung's Chef Collection line of kitchen appliances' features and capabilities.
Results: I led global content, go-to market strategy and partner management to launch in 7 global markets in 4 languages in 2015. Chef Collection was included as part of Samsung's 2015 CES keynote. Chef Collection was also the first app incorporated into Samsung's Family Hub refrigerator when it launched in 2016.
Goals: Create, develop and launch food and cooking application as marketing platform for Chef Collection line of appliances.
Tactics: App delivered content bi-weekly; featuring brilliant photography, inspired recipes and entertaining instructional videos provided by some of the finest food publications and chefs in the world. In addition, it provided information to prospective customers about Samsung's Chef Collection line of kitchen appliances' features and capabilities.
Results: I led global content, go-to market strategy and partner management to launch in 7 global markets in 4 languages in 2015. Chef Collection was included as part of Samsung's 2015 CES keynote. Chef Collection was also the first app incorporated into Samsung's Family Hub refrigerator when it launched in 2016.
