SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography
Project: Samsung + 'Day in the Life' video series

Goals: Create video content to target the millennial audience.

Tactics: The series paired Creatives using their Samsung devices during a project or event. This video features Los Angeles-based DJ, Radio Host and Artist, Anthony Valadez.

Results: These videos were featured on the Samsung + app and eventually on the Samsung Consumer Marketing social media channels.



Picture
© COPYRIGHT 2022. ALL RIGHTS RESERVED.
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography