SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography
Project: Verizon Wireless Promotion with The Rolling Stones

Goals:
  • Drive Rhapsody App downloads and ultimately new subscribers.
  • Create awareness of Rhapsody app and service to Verizon audience.
  • Increase gross adds for Verizon Channel.

Tactics:  Strong social media component, responsive design site, digital media only

Results: The initiative built the foundation for a strong relationship, and Rhapsody became a top partner for Verizon's future marketing promotions.
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  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography