Project: Verizon Wireless Promotion with The Rolling Stones
Goals:
Tactics: Strong social media component, responsive design site, digital media only
Results: The initiative built the foundation for a strong relationship with Verizon and Rhapsody became a top partner for future marketing promotions.
Goals:
- Drive Rhapsody App downloads and ultimately new subscribers.
- Create awareness of Rhapsody app and service to Verizon audience.
- Increase gross adds for Verizon Channel.
Tactics: Strong social media component, responsive design site, digital media only
Results: The initiative built the foundation for a strong relationship with Verizon and Rhapsody became a top partner for future marketing promotions.