Project: Xbox partnership launch with Rhapsody International. Develop in-product messaging and positioning, and go-to-market plan.

Goals:

• Create awareness of Rhapsody service to Xbox users/owners.  Increase adoption of Rhapsody service and subscription.
  
• Encourage greater member engagement across platforms and reinforce Rhapsody value proposition.
  
  

Tactics: Online, Social Media, Email, PR/Blog, On Device

Results: 40% increase in app downloads.