SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography
Project: Xbox partnership launch with Rhapsody International. Develop in-product messaging and positioning, and go-to-market plan.

Goals:
  • Create awareness of Rhapsody service to Xbox users/owners.  Increase adoption of Rhapsody service and subscription.
  • Encourage greater member engagement across platforms and reinforce Rhapsody value proposition.

Tactics: Online, Social Media, Email, PR/Blog, On Device

Results: 40% increase in app downloads.
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  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography