SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography
Project: Xbox partnership launch with Rhapsody International. Develop in-product messaging and positioning, and go-to-market plan.

Goals:
  • Create awareness of Rhapsody service to Xbox users/owners.  Increase adoption of Rhapsody service and subscription.
  • Encourage greater member engagement across platforms and reinforce Rhapsody value proposition.

Tactics: Online, Social Media, Email, PR/Blog, On Device

Results: 40% increase in app downloads.
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  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography