Project: Xbox partnership launch with Rhapsody International. Develop in-product messaging and positioning, and go-to-market plan.
Goals:
Results: 40% increase in app downloads.
Goals:
- Create awareness of Rhapsody service to Xbox users/owners. Increase adoption of Rhapsody service and subscription.
- Encourage greater member engagement across platforms and reinforce Rhapsody value proposition.
Results: 40% increase in app downloads.