SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography
Picture
Project:  AOL Mobile/Digital Music

Goals: Gain insight into the digital music landscape and test device concept to determine feasibility of developing and launching new wifi-enabled music device.

Tactics: As Product Marketing lead, I worked with our agency on conducting qualitative (attitudes and awareness) consumer marketing research about digital music along with a product design prototype in three countries, four cities (US: Chicago, UK: London and Glasgow,  China: Beijing). 

Results: Consumer feedback determined enough interest that device was eventually produced by Haier and distributed by Real Networks/Rhapsody.

© COPYRIGHT 2022. ALL RIGHTS RESERVED.
  • Corporate
    • Global Campaigns and Content Strategy >
      • Samsung: Chef Collection
      • Samsung: Samsung + Videos
      • Samsung: Samsung +/Skills Content
    • Product Marketing and Partnerships >
      • Rhapsody/Verizon: Digital Marketing Campaign
      • Rhapsody/Xbox: Go-to-Market Plan
  • Creative
    • Editorial
    • Photography