SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
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Project:  AOL Mobile/Digital Music

Goals: Gain insight into the digital music landscape and test device concept to determine feasibility of developing and launching new wifi-enabled music device.

Tactics: As Product Marketing lead, I worked with our agency on conducting qualitative (attitudes and awareness) consumer marketing research about digital music along with a product design prototype in three countries, four cities (US: Chicago, UK: London and Glasgow,  China: Beijing). 

Results: Consumer feedback determined enough interest that device was eventually produced by Haier and distributed by Real Networks/Rhapsody.

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  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography