SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography
Project: Samsung + 'Day in the Life' video series

Goals: Create video content to target the millennial audience.

Tactics: The series paired Creatives using their Samsung devices during a project or event. This video features Los Angeles-based DJ, Radio Host and Artist, Anthony Valadez.

Results: These videos were featured on the Samsung + app and due to their popularity were also included on the Samsung Consumer Marketing social media channels.



Picture
© COPYRIGHT 2025. ALL RIGHTS RESERVED.
  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography