I live in a (business) world where creative thinkers aren't the exception but the rule. Where content is still King — or Queen.
I’ve been a storyteller throughout my career, and I’ve crafted those stories through products, content and marketing. My experience spans B2C and B2B content strategy, partner marketing, product marketing, content marketing and editorial roles, all with a global focus.
Possessing a unique blend of business and creative experience, I have developed digital marketing and content strategy to grow entertainment brands, from corporate to startup. I've also been on the forefront of mobile platforms before there were smartphones. And I've managed marketing partnerships with some of the leading Consumer Electronics and CPG brands worldwide.
Recent projects include: launching a food and cooking application in 7 global regions with an eye towards iOT and the Smart Kitchen; telling the Samsung story through products and content for Samsung+, a loyalty and customer support app created to up customer retention long-term; and leading content strategy on a global B2B website redesign project for a major consumer electronics client.
Outside my corporate work, I am also an internationally exhibited and published photographer and writer, and an active advocate of the arts.
I’ve been a storyteller throughout my career, and I’ve crafted those stories through products, content and marketing. My experience spans B2C and B2B content strategy, partner marketing, product marketing, content marketing and editorial roles, all with a global focus.
Possessing a unique blend of business and creative experience, I have developed digital marketing and content strategy to grow entertainment brands, from corporate to startup. I've also been on the forefront of mobile platforms before there were smartphones. And I've managed marketing partnerships with some of the leading Consumer Electronics and CPG brands worldwide.
Recent projects include: launching a food and cooking application in 7 global regions with an eye towards iOT and the Smart Kitchen; telling the Samsung story through products and content for Samsung+, a loyalty and customer support app created to up customer retention long-term; and leading content strategy on a global B2B website redesign project for a major consumer electronics client.
Outside my corporate work, I am also an internationally exhibited and published photographer and writer, and an active advocate of the arts.