SHANNON MCCLATCHEY CREATIVE CONTENT AND MARKETING LEAD
  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography
I live in a (business) world where creative thinkers aren't the exception but the rule. Where content is still King — or Queen.

I’ve been a storyteller throughout my career, and I’ve crafted those stories through products, content and marketing.  My experience spans B2C and B2B content strategy, partner marketing, content marketing, product marketing and editorial roles all with a global focus.

Possessing a unique blend of business and creative experience, I started my career at BBC World Service TV and America Online, where I was AOL's first International Editor and later AOL/Digital City's first Entertainment and Music Editor. I have developed digital marketing programs and content strategy to grow consumer brands, from corporate to startup. I've also been on the forefront of mobile platforms before there were smartphones. And I've managed marketing partnerships with some of the leading Consumer Electronics and CPG brands worldwide.

Project highlights include: launching a food and cooking application in 7 global regions with an eye towards iOT and the Smart Kitchen; communicating the Samsung story through products and content for Samsung+, a loyalty and customer support app created to up customer retention long-term; and leading content strategy and editorial strategy on a variety of projects and clients, from tequila to pharma, for a global digital agency.

Outside my corporate work, I am also an internationally exhibited and published photographer and writer, and an active arts advocate.
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  • Strategy and Marketing
    • Samsung: Content and Editorial Strategy >
      • Chef Collection: content strategy and marketing
      • Samsung + video series
      • Samsung +/Skills Content Creation
    • Agency Work >
      • Content Strategy Projects
      • Editorial Strategy Projects
    • Marketing >
      • Rhapsody/Verizon: Digital Marketing Campaign
  • Creative
    • Freelance Editorial
    • Photography