Content Strategy work at Razorfish
Pfizer: Content Strategy co-lead
'Let's Outdo Cancer' website (initial design and redesign)
'Let's Outdo Cancer' website (initial design and redesign)
- Built site to launch with client's 2024 Superbowl ad.
- Began redesign of site in Fall 2024 to focus on gen pop audience and build out Areas of Focus subpages.
Pfizer Accord for a Healthier World initiative: Content Strategy lead
Created site to communicate Pfizer's global program and provide information and educational resources to multiple audiences.
Created site to communicate Pfizer's global program and provide information and educational resources to multiple audiences.
Samsung Semiconductor: Content Strategy lead
- Redesigned global site to position Samsung as a leader in the Semiconductor space, focusing on 3 different audiences (B2B customers, opinion leaders and end consumers).
- Patron Tequila: Content Strategy lead, global websites
- Provided strategic input on multiple marketing campaigns, product launches and cocktail content across 7 global sites.
Other Client work:
Samsung B2B global redesign recommendations: Content Strategy lead
Samsung B2C: Content Strategy co-lead. Content Audit (US & UK sites), recommendations for improvements across user journeys
Citibank Mortgage.com: Content Strategy advisor to team