The Museum of Modern Art has plucked a former game designer from London to fill a newly created position aimed at defining and energizing its digital strategy.
The appointment of Fiona Romeo as director of digital content and strategy, announced Friday, is MoMA's latest move in a broader effort to engage audiences in the digital sphere. In 2012, MoMA created a position called director of research and development, in which Paola Antonelli has been experimenting with technology to reach audiences beyond the confines of the museum's physical space.
"The digital world is an essential part of the analog world—you can't even divide them," said Glenn Lowry, MoMA's director. "We realized there were dozens of digital projects we were developing, most often independently of each other. We need to start thinking seriously about pulling all these different strands together."