To get the conversation started, POSSIBLE has also contacted the 175,000 employees of its parent company WPP group, but don’t mistake that for inauthenticity. “We’re not going to censor any criticism about the work or the artist,” MoMA’s digital media marketing manager Victor Samra told Adweek. “I have to say, though, that in running MoMA’s Facebook and Twitter accounts, maybe 1 to 2 percent of the comments are negative about the work, MoMA itself or the artist. And it’s usually well thought out.” Part of POSSIBLE’s work with MoMA will be to compile information gleaned from the stream into a report on people’s opinions, enabling the museum to better understand their core audience via social media.

The variety of responses already visible on the website attest to the different ways that people see art – both in terms of individual pieces’ meaning and the effect that the imagery has on their lives. Some are fascinated by the colors, others see the modern-day relevance of hundred-year-old movements like Futurism, and others see the appropriation of art as a boon to themselves. As a twitter user named Ryan Kefer wrote in response to Umberto Boccioni’s Dynamism of a Soccer Player (1913), “Just a little bit of art to class up my Twitter feed…one of my favorite paintings ever.”

Twitter CEO Dick Costolo sees the potential extension of this social experiment beyond just the art world. According to Adweek, thematic projects like this one shift attention away from the “individuals, brands and institutions” that have been Twitter focus thus far to more unusual topics that transcend these categories. It will be exciting to see what an art-filled Twitter world will look like.

Rachel Pincus on March 14, 2014

Free membership is available to any DMA visitor willing to enter their name and e-mail address or phone number on iPads that greet them at the entrance. (Admission is now free for everyone, whether or not they join the program.) Members are given a card that they can scan when they enter galleries, earning points toward such perks as free parking and gift shop discounts. They can earn additional points by identifying works of art they like or bringing friends along to the museum.

Since introducing the program in January 2013, the museum has registered more than 50,000 DMA Friends, as free members are known. It continues to add more than 1,000 Friends per week. Before free memberships were introduced, the museum had 18,000 paid members.

The program has so far delivered about 2 million records that show how visitors use the museum. “In the past all we’ve ever known is that some number of anonymous people have entered a space,” says Robert Stein, the museum’s deputy director and a software developer who previously worked with Anderson at the Indianapolis Museum of Art. The DMA is using the data to learn which galleries are the most popular, which events attract visitors from city neighborhoods where museum membership is thin, and the rate of repeat visits. It’s similar to the metrics relied on by online retailers, Stein says, but “instead of clickstreams, you’re looking at streams of activity in a physical space.” Mindful of privacy concerns, the museum tracks activity only when members decide to check in to the museum or scan a card in a gallery.

Melody Kanschat, executive director of the Getty Leadership Institute at Claremont Graduate University in Claremont, Calif., which runs training programs for museum executives, predicts the DMA’s data gathering will become more common in the art world. “Our field has not had a very good way of measuring and explaining its impact,” she says.

Officials at almost a hundred other museums have inquired about the DMA’s approach, says Anderson, and in September the museum received a $450,000 grant from the Institute of Museum and Library Services to test the technology at the Denver Art Museum, the Minneapolis Institute of Arts, and the Los Angeles County Museum of Art.

Anderson says the data he’s gathering helps him pitch deep-pocketed donors that the museum depends on. When he can show members joining from low-income areas, that tells supporters that their gifts aren’t just subsidizing wealthy visitors. That’s helped the DMA secure more than $5 million in new giving since the change, he says, including a $4 million anonymous donation supporting free admission. More visitors also means more revenue from ancillary sources such as parking and gift shop purchases.

Anderson says he wants to reduce the barriers to visiting the DMA and make the museum more representative of its community. He maps memberships by Zip Code to identify neighborhoods with few members and then considers how to reach residents of those “art deserts,” as he calls them. “If everybody coming is old, rich, and white, pretty clearly we’re failing as an institution,” he says.

The bottom line: A free-membership-for-data program has attracted more visitors and donations to the Dallas Museum of Art.

You can read the full article here: http://www.businessweek.com/articles/2014-02-20/dallas-museum-of-art-trades-memberships-for-data

January: Own Your Truth

People who are rising to the top in business tell their truth and live their lives with conviction. This is the month to own your past, recognize old patterns, exhibit faith and show compassion for yourself and others.

February: Quiet Your Inner Judge

Let go of good and bad, right and wrong, black and white and the person you think you should be. Ask yourself, “Is what I’m obsessing about really important?” This question could save your business and your life.

March: Make Your Own Luck

Build a relevant brand to help you stand out and attract opportunities. Being solidly grounded in who you are—without apology – you’ll become the Lady Gaga-Steve Jobs-Oprah-Ellen-Einstein of your world.

April: Become A Rainmaker

Instead of hiding behind email, go to a conference and connect with prospective partners, clients or employers. Confidently tell them why you’d be an asset to their business. Remember, you’ve got to get out to get in.

May: Declare Your Specialty

Being a generalist is very old news. Narrow your focus and carve out a niche that attracts opportunities and higher fees. This month, turn your skills into your area of expertise.

June: Leave A Bad Work Situation

When the culture or situation isn’t the right fit. Leave with grace and without burning bridges. Avoid getting into the blame game, or lost in details and gossip. Let go of resentment. You deserve to be happy!

July: Travel To Find Yourself

Want to be more inspired at work? Travel. To experience a career rebirth, you have to leave the office. Make your journey an expedition to the soul and you’ll discover who you really are, and what you want to do next.

August: Get Your Swagger Back

Every morning think back to when you aced a presentation, won a project, received an honor or captured a major piece of business. Now, stand tall, speak with authority and smile big from that place of strength.

September: Tell Your Greatest Story

Making a strong impression starts with being authentic – not by performing or being emotionally manipulative. Proudly share your mission and your accomplishments in a way that serves others and you will instill confidence.

October: Get Off The Hamster Wheel

If you’re feeling overworked, let the season inspire you to shed some leaves. Be willing to let go of whatever is not working. Stop going round and round with projects or people that will never materialize or monetize.

November: Bust The Myths About You

Let’s face it, you’re branded the minute you walk through the door. If you’ve been viewed negatively, change perceptions by showing up in your essence and focusing on the unique qualities that make you valuable.

December: Make Peace With The Past

Self-doubt will always stop you from moving forward. You could be drudging up the muck of your childhood, a bad break-up or a co-worker that went negative on you. Look at it as a gift and stay in the present.

To live deeply and stay interested in business, reinvent yourself. Courageously make 2014 the year to be fearlessly you!

Original post: http://bigfishmarketing.com/personal-branding/live-fearlessly/

Ms. Romeo, 40 years old, comes to MoMA from Royal Museums Greenwich, where she was head of design and digital media for four science and history museums, including the National Maritime Museum and Royal Observatory Greenwich. There, she commissioned "High Arctic," an immersive digital installation by United Visual Artists that imagined an abstract, future Arctic landscape.

Seeking to bring the museums' collections to a broader audience, she collaborated with partners including the BBC, Ancestry.com and Flickr. Working with Britain's National Archives, she launched a crowdsourcing project to digitize archival documents from the maritime museum, including crew lists, which are popular with genealogists.

Ms. Romeo, who is originally from Australia, said she was impressed by MoMA's decision in 2012 to acquire 14 videogames, including "Pac-Man" and "Tetris." She said: "Here is a museum of art that really understands and grasps digital."

Starting in April, she said she will work on linking museum visitors' physical and digital experiences, and look for collaborators, as she did in London, to expand the museum's reach. She said she would also look to plug into New York's tech scene, help develop young design talent and find new ways to share the work of contemporary digital artists harnessing platforms such as Twitter, Instagram and Tumblr.

"How does MoMA join the conversation?" Ms. Romeo said. "It might require entirely new formats, rather than acquisitions or exhibitions."

Full article: http://online.wsj.com/news/articles/SB10001424052702304680904579369243727521298